How to use staff travel to power your content marketing

Learn how travel agencies can maximise ROI on trips and turn user-generated video into compelling content that drives customer engagement.

Staff travel is a great training tool for and essential for expanding product knowledge. Tip: Use agents’ social media for personalised comments


In-house user-generated content from fam trips can reduce your annual marketing cost dramatically and provide great return on investment



The kind of visual content travel staff should be collecting while on trips includes:

• Hotel reviews for each room category

• Destination reports for visited places

• Product updates on preferred suppliers

• Attractions, sightseeing and experiences


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