Download the

ENDLESS VIDEO CONTENT eBook

Your guide to running customer video marketing at massive scale. 

In this book, the follow-up to the widely successful TURN ON THE VIDEO TAP guide to getting your customers to provide all the video you'll ever need for marketing, we delve deeper into the mechanics of user-generated video projects.  You'll learn the simple 3-step process that allows you to grow an enormous customer video library.

You'll learn how to: 

Engage your community

Create authentic videos at low cost

Build strong social proof

Automate your video marketing

"Try not to use a user generated video-related project as a one-off campaign activation idea. Think of it instead as the beginning or continuation of an ongoing dialogue with your customers."

Damian Thompson,  ContentAtScale

THE 3 INGREDIENTS FOR ENDLESS CUSTOMER VIDEO

AN ACTIVE COMMUNITY

To get your customers to contribute video of your product, you need an engaged community. We estimate that for every 1000 customers you serve, you'll get one loyal brand ambassador who will contribute a video. 

Building this community takes time, so be patient.  Find out who your various audiences are and understand their interests. In particular, identify your brand advocates! From here you can start developing targeted themes and content categories that address their needs and concerns.

A SIMPLE ASK

Once you've built a community, you need to give them an easy-to-understand brief. This needs to be a simple ask for your audience, The more simple you make it, the easier it is to encourage your community. colleagues or customers to contribute to your project.  

We know, for example, that if you add too many questions to your video upoload landing page in Vloggi, you'll have lower conversion. A good project brief is critical to getting your community to deliver the video clips you need to build your video content.

AN INCENTIVE

Even though you may have built a strong community, getting them to actually do something demands that they also get something in return.   

Everyone's motivation is different. We find that prizes, rather than remuneration, encourage more creative entries if you run a contest. Whatever you decide, you need to provide some benefit or a reason to become a part of it, whether that’s through information sharing, access to industry experts, or to provide a platform for idea sharing and communication directly with you and your brand.

Learn how to grow a library of authentic user-generated video clips

One of the most powerful benefits of setting out on your UGV journey is that you'll start building a library of videos contributed by your customers.

We step you through the three-step process that will allow you to sit back and watch you library grow on autopilot.

1. Plan

Take some time setting up your video project in Vloggi and it will pay off. Style your visuals, set your audience and write your project brief. 

We'll show you how to: 

Customise your landing page

Determine what data to collect

Design your video layout

2. Invite

Once you have created your project, how you promote it is impoirtant. Be sure to cast your net wide and include in you existing feedback loops. 

We'll show you how to: 

Share the magic link

Download a unique QR code

Embed the link on your website

3. Manage

As your library grows, you'll have to manage your content. You can tag and favorite the clips to keep them organized for your team. 

We'll show you how to: 

Merge the best clips into video stories

Tag, trim and edit clips 

Delete and moderate content 

Why you need to read this book

User-generated videos (UGV) are the future of marketing and social media content. With a little bit of thoughtful planning, it can become a powerful new vehicle for channelling your brand's message and open up new channels of communication with your customers and brand fans. 

It's authentic and it's believable largely because it's unscripted; real users, real customers and real people telling others about their own stories and experiences. UGV is overall more cost-effective to make than professional videos, it's more genuine and can achieve far greater reach than more traditional marketing content.

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