The Brands' Playbook for Mastering UGV

Try not to use a user generated video-related project as a one-off campaign activation idea. Think of it instead as the beginning or continuation of an ongoing dialogue with your customers.

The three ingredients for success with UGV

1. An active community

2. A simple ask

3. An incentive

Incentives give your brand fans a reason to film and upload videos, while also being a talking point amongst your community and their friends.

We all need a bit of pressure from time to time, especially when it comes to doing something that might be new or unfamiliar.

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