TURN ON THE VIDEO TAP

How to get your customers to provide all the video you'll ever need for marketing

24-page guide to putting your video marketing on autopilot

Do you spend more on influencer content that you do in boosting those posts to reach real customers?

Say goodbye to searching stock libraries for product video that looks close enough to yours

Do you need to produce more fresh video every week for socials, but lack footage of your product in action?

This is the ultimate guide to running successful customer video campaigns time and time again. You'll learn the secrets that big video production houses and freelancers don't want you to know. You'll start saying goodbye to stock video and influencers and hello to an endless stream of fresh, authentic video footage shot by your customers. 

The detailed guide takes you from user-generated video curious to launching your first campaign. It features case studies, best practice and proven success stories in customer video. 

Download your copy of our most popular eBook and start creating video marketing content on autopilot. 

As featured in

"This is the ultimate guide to a successful UGV campaign"

Whether you are looking for fresh inspiration or solid ideas, The Brands' Guide to User-Generated Video will give you all the insight you need to run your next user-generated video campaign

User-generated video (UGV) sits at the intersection of the two most important trends in digital marketing and advertising today: Video and user-generated content (UGC).

There are six billion potential contributors to your next marketing campaign, thanks to the HD smartphone in everyone's pocket. This guide takes your through the path from conception to execution of a successful campaign.

The ABC of UGV 

       

There’s a simple ABC underpinning the benefits of user-generated video. 

       

In this eBook we detail the three main advantages of customer video as ABC.

                     

Authenticity - real customers using their voice

Breadth - unlimited reach all over the world

Cost - customer video is cheap (in some cases nothing at all!)

61% of marketers want to run more user-generated video campaigns, but don't know where to start

In 2023, over half of all marketers want to run more user-generated video campaigns. The reasons are obvious when you realise the power of user-generated video to brands. 

79% of people say user-generated content highly impacts purchasing decisions

User-generated video is 5x more likely to convert customers vs professional video

63% of consumers perceive user-generated video content as more authentic than professionally filmed

But fewer than 25% will actually do so, because they don't know how. This guide fixes that. 

Learn from the masters of user-generated video campaigns

Inside the e-book, you will learn from the masters of user-generated video campaigns on how to maximize customer advocacy engagement, maximize entries and maximize the impact your campaign will have. 

UGV case studies

Learn from six of the best user-generated video campaigns brands have launched

UGV use cases

We profile the current best practice and look at top emerging user-generated use cases.

Expert advice

We present you with the research and analysis you need to convince your boss of UGV

BONUS CONTENT

Watch a masterclass in crowdsourced marketing

When you download the Turning in the Video Tap eBook, you'll also receive a link to watch Vloggi founder Justin Wastnage explain give a 20-minute masterclass on the crowdsourced marketing. You'll learn about the Authenticity, Breadth and Cost of user-generated video marketing campaigns. 

Get your hands on a copy of

TURN ON THE VIDEO TAP

and turn your fans into your filmmakers

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