The Brands' Guide to User-Generated Video

Whether you are looking for fresh inspiration or solid ideas, The Brands' Guide to User-Generated Video will give you all the insight you need to run your next user-generated video campaign

User-generated video (UGV) sits at the intersection of the two most important trends in digital marketing and advertising today: Video and user-generated content (UGC).

Thanks to smartphones, the number of people with powerful HD video cameras in their pockets has now reached six billion.

79% of people say user-generated content highly impacts purchasing decisions

2020 Olympics became the first major international sports event to implement a virtual fan solution, replacing spectators in the stands with supporter video walls.

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