Do you spend more on influencer content that you do in boosting those posts to reach real customers?
Say goodbye to searching stock libraries for product video that looks close enough to yours
Do you need to produce more fresh video every week for socials, but lack footage of your product in action?
This is the ultimate guide to running successful customer video campaigns time and time again. You'll learn the secrets that big video production houses and freelancers don't want you to know. You'll start saying goodbye to stock video and influencers and hello to an endless stream of fresh, authentic video footage shot by your customers.
The detailed guide takes you from user-generated video curious to launching your first campaign. It features case studies, best practice and proven success stories in customer video.
Download your copy of our most popular eBook and start creating video marketing content on autopilot.
Whether you are looking for fresh inspiration or solid ideas, The Brands' Guide to User-Generated Video will give you all the insight you need to run your next user-generated video campaign
User-generated video (UGV) sits at the intersection of the two most important trends in digital marketing and advertising today: Video and user-generated content (UGC).
There are six billion potential contributors to your next marketing campaign, thanks to the HD smartphone in everyone's pocket. This guide takes your through the path from conception to execution of a successful campaign.
The ABC of UGV
There’s a simple ABC underpinning the benefits of user-generated video.
In this eBook we detail the three main advantages of customer video as ABC.
Authenticity - real customers using their voice
Breadth - unlimited reach all over the world
Cost - customer video is cheap (in some cases nothing at all!)
In 2023, over half of all marketers want to run more user-generated video campaigns. The reasons are obvious when you realise the power of user-generated video to brands.
79% of people say user-generated content highly impacts purchasing decisions
User-generated video is 5x more likely to convert customers vs professional video
63% of consumers perceive user-generated video content as more authentic than professionally filmed
But fewer than 25% will actually do so, because they don't know how. This guide fixes that.
Inside the e-book, you will learn from the masters of user-generated video campaigns on how to maximize customer advocacy engagement, maximize entries and maximize the impact your campaign will have.
Learn from six of the best user-generated video campaigns brands have launched
We profile the current best practice and look at top emerging user-generated use cases.
We present you with the research and analysis you need to convince your boss of UGV
BONUS CONTENT
When you download the Turning in the Video Tap eBook, you'll also receive a link to watch Vloggi founder Justin Wastnage explain give a 20-minute masterclass on the crowdsourced marketing. You'll learn about the Authenticity, Breadth and Cost of user-generated video marketing campaigns.
Want to go beyond the basics? Also available:
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